PROJECT
Game designed to promote Ubisoft's Assassin's Creed : Syndicate game, prior to its release. It introduced the fans to the Victorian London's underworld of Ubisoft new game franchise. The game won the Grand prize of the Best App at the 2016 CRÉA and a gold prize at the 2016 Marketing Awards.​​​​​​​​​​​​​​ Project commissioned by Bleu Blanc Rouge agency.
MANDATE
Elaborate the whole game system with game design team, as the game is mainly composed of menus and interfaces. Work on the game user experience that is also linked to a website. Interface design following the art direction that is inspired by the London Victorian era.
"This free Canadian-exclusive gaming app lets you explore the exciting setting of Assassin’s Creed Syndicate : the gritty, violent world of Victorian London’s criminal underbelly. Leading up to the release of Assassin’s Creed Syndicate on October 23, the free app challenges you and your friends to form a powerful gang and take over London’s 35 districts by finding hidden postal codes and conquering rival gangs. Strategize with your gang to gain control of new districts, reveal Hidden Truths and gain Special Abilities that allow you to attack, spy on, sabotage and make alliances with rival gangs."
Illustration Credit: Yeaaah Studio
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Thanks for watching
TEAM
Art Direction : Bleu Blanc Rouge
UX/UI Designer : Marjolaine Allie

​​​​​​​​​​​​​Lead Game Designer : 
Project Manager : 
Development team : Illogika
Client : Playmind 
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